“When I Use A Word,” Humpty Dumpty Said In Rather A Scornful Tone, “It Means Just What I Choose It To Mean—Neither More Nor Less.” “The Question Is,” Said Alice, “Whether You Can Make Words Mean So Many Different Things.”

— Lewis Carroll, Through The Looking Glass.

I've loved making words work all my life - as a storyteller, copywriter, speechwriter, and journalist. Words can be powerful, impactful, poignant - informing, creating change and driving results.

Check out my resume here. Storyteller, Creative Director, Journalist, People Person.

I'm a geek at heart and technology, particularly semiconductors, is my thing. I'm never afraid to dig into the weedy-weeds to learn and explain in ways that create results.

Before pen goes to paper, it's important to know the audience and the message. Then it's all a matter of connecting the two.

Semiconductor technology fascinates me, bringing together materials science, nano-scale design and intricate manufacturing to drive the products of the future.

Recruiting for any professional position is persuading someone to make one of the most important decisions they'll ever make. Check this out for Texas Instruments.

Helping executives tell their stories means getting to know their story and their style. I was part of a team that helped TI communicate its Analog story to many audiences.

I've traipsed through many North Texas oil & gas fields to help companies like Devon Energy tell the story of working to protect our most valuable natural resource - water.

Writing a profile means really getting to know someone - how they think, what makes them tick. Here's a profile of Pulitzer Prize-winning author Gilbert King.

This three-part investigative piece for the Denton Record-Chronicle earned a First Place Best Series honor from the Associated Press - and shared the connection between Denton and a small town in Northern Mexico.

I've done work for clients in virtually every field, from defense systems and consumer goods to networks and advanced cartography.

Helping clients understand who they are, what they do, who they serve and what sets them apart is crucial to good messaging. Work for the University of Dallas helped increase applications by 50 percent.

Research is key: understanding "why" potential employees would choose XTO Energy led to a series of highly effective recruitment materials that shared the story, "Y XTO?"

Creating newspaper ads can be great fun and highly effective - like this series for an ER startup that helped launch the company in five major cities nationwide.

I traveled the world for ExxonMobil to help tell the story of why their supertankers are the safest in the world following the tragedy of the Exxon Valdez.

A magazine cover piece like this means tracking down sources, digging into data and interviewing officials. The result was both fun and and informative for readers.

From Healthcare and Academia to Retail and Financial Services, I love diving deep into new markets to understand consumer needs and create messages that move the needle.

Even on small budgets and short timelines, it's always possible to create advertising that connects the dots - while having fun at the same time.

Many think that engineers are nerds. I don't. Putting a billion transistors on a chip the size of a fingernail takes serious creativity.

Understanding consumer insights is key to creating messaging all up and down the sales channel that delivers results.

Beyond the numbers, an annual report is corporate storytelling. I did many years of storytelling annual reports for GulfMark Offshore.

Technology is ever-evolving. To tell the story effectively means staying up to date in a fast-changing world.

Into the weedy-weeds to help inform B2B customers about advanced network technologies.

Documentary Filmmaking is the ultimate storytelling. This program, produced for the City of Sugar Land, lays out the history of this interesting part of Texas.

Working with a great designer, logos can do the heavy lifting when creating a solid brand identity.

Every project is an opportunity to tell a story - like this pro-bono annual report for the Salvation Army that shared the lives of real people and real results.

Many hundreds of highly success campaigns and projects for clients of all sizes in virtually every industry. And ready for more.